Name
From Calls to Content: Using Digital Media to Build the Future of EMS
Description

This engaging session explores how modern EMS storytelling through TikTok, YouTube, and podcasts can transform recruitment and retention efforts within your agency. Led by nationally recognized EMS content creator Jack Raia, the session highlights how organizations can showcase the full scope of EMS work in their communities to build meaningful connections with future volunteers and career providers. Attendees will learn how authentic digital content can improve public understanding and strengthen community engagement. Through real-world examples and demonstrations, participants will see how effective storytelling supports organizational growth and workforce retention. Leaders will leave with practical tools, ideas, and strategies to position their agency for long-term success.

NYS CME: All Levels - Non-Core Additional

Speakers
Jack Raia, The Electricc MedicJack is an EMT since 2019, turned Paramedic in 2025. A range of experience in New York's 911 system and work for large scale events around North America has left Jack uniquely inspired to share his story and insight to the current state of NYS EMS. He has garnered global attention online in recent years through creating content relating to his work. Sketch comedy, personal anecdotes and vlogs of his experience have made him a recognizable face in the industry.Jack Raia
Date & Time
Friday, November 13, 2026, 4:30 PM - 5:30 PM